Apart from being triply alliterative (BBB), what is the significance of the name Bastian Balathazar Bux (or Bastian Balthasar Bux in the German original), the protagonist of The Neverending Story? Balthasar was one of the biblical Magi (Three Wise Men), Bastian reminds me of bastion which is apparently the same word in German, and I've no idea about Bux. Surely, in a story as carefully crafted and multiply layered as this one, the main character's name will be carefully chosen to have some special significance.