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I'm reading Kristin Hannah's Firefly Lane. There's a scene when Kate (one of two main characters) saw Tully (the other main character) wearing fashionable elephant bells and wished her jeans weren't Sears Rough Riders.

What is "Sears Rough Riders"? Is it tight jeans?

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    Could you quote the excerpt where "Sears Rough Riders" appears, to help us understand the context?
    – bobble
    Mar 3 at 14:55
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You can see a picture and description of the jeans at this etsy listing. They were unfashionable jeans, designed to be durable rather than attractive. Precisely what sensible parents would buy over their children’s objections. Sears was not (and is not) a prestige brand for clothing which is why Kate wished her jeans weren’t Sears Rough Riders.

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    The etsy listing text says "Rough Riders," but the actual jeans label says "Rough Housers." I recall Sears Toughskins, which were sensible jeans as you have described, but I don't recall Rough Riders. The Rough Riders were Teddy Roosevelt's regiment. I think the original author of that passage is either deliberately modifying the name to avoid licensing issues or misremembering either Rough Housers or Toughskins.
    – shoover
    Mar 4 at 22:06

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