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Suzanne Collins recently released The Ballad of Songbirds and Snakes rather abruptly, without much advertising or announcement, during the middle of the COVID-19 pandemic (May 19, 2020). I follow the series fairly closely, and I didn't realize that it had been released until nearly a month later. I was not able to find it on the June 21 or May 31 editions of the New York Times bestseller list, and I do not recall seeing it before (unless I missed something). (Admittedly, though, it stands at #10 on Amazon.com as of 6/24/2020).

Am I mistaken, or has the publisher done very little advertising of this and offer no advanced notice of its publication? If so, why did they do this?

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  • And yet booksandpublishing.com.au/articles/2020/06/09/151630/… said "The Ballad of Songbirds and Snakes is spending its second consecutive week in the top spot on the Australian bestsellers chart following its number-one debut last week." Whatever they did in Australia seems to be plenty sufficient.
    – muru
    Jun 24, 2020 at 15:08
  • @muru Australian bestseller list? That seems like a consolation prize.
    – EJoshuaS - Stand with Ukraine
    Jun 24, 2020 at 15:09
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    Maybe, but it indicates enough people knew about it even in the backwaters.
    – muru
    Jun 24, 2020 at 15:09

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